Although a reusable water bottle might seem like a mundane everyday necessity, VSCO girls will tell you the opposite. The Gen Z subculture of teenage girls named for a photo filtering app is identified by nineties-era hair scrunchies, puka shell choker necklaces and Hydro Flask water bottles. With environmentally friendly water bottles becoming a status symbol of today’s youth, we decided to deep-dive into the last few decades of reusable bottle trends.
Pizza Hut made this one-gallon portable keg popular with its refillable “Relief Pitcher,” which allowed customers to get unlimited Pepsi refills.
1990s- Sports Bottle
These guzzlers with crunchy plastic straws and clean edges didn’t come from a specific brand, but they were everywhere. You probably got one on vacation in Orlando or at a Chiefs game.
Originally popular with backpackers and climbers, the wide-mouthed Nalgene bottles became trendy in the mid-nineties, especially when covered in bumper stickers.
This bottle with a built-in filter came in a rainbow of colors and was arguably the first reusable bottle viewed as fashionable — it was sold at stores like Urban Outfitters and American Apparel.
The Eddy bottle has similar lines to the Hydro Flask, but it comes with the bite valve mouthpiece you find attached to the company’s backpack bladders.
There’s a Tervis tumbler for everyone. Knitted patches of sports teams, inspirational quotes and patterns live in the clear double walls of each container.
Elevated prices for a reusable water bottle made some roll their eyes, but that didn’t stop the S’well trend from happening. The company has collaborated with high-end brands like Lilly Pulitzer and Swarovski.
The cooler company’s popular line of insulated cups is heavy-duty and insulated to hold hot and cold drinks.
Now- Hydro Flask
Recognized by the company’s energetic doodle logo, the uber-popular canteens were originally marketed at outdoorsy people but have recently become popular with those who prefer to live a life through a filter (VSCO girls).