What could be better than to surf the vastness of the vast world and find beauty in moments? Of course, this is one of the best things to do. But what if you can monetize it?
Social media has made a big breakthrough over the last decade. Today, these are not just platforms where friends communicate and share photos with each other. In 2024, these are real marketing machines that determine who deserves popularity, fame and recognition.
This hasn’t spared travel: more and more amateur travelers and experienced tourists are joining the resources, hoping to become popular and motivate their hobby. If you’ve ever had such thoughts or you’ve already taken the first steps towards fame in the travel niche, today’s article is especially for you.
We’ll share the best promotion tips: from choosing a site to buying professional boosts from companies like Viplikes, so that your growth on social networks will noticeably accelerate. Keep reading!
- Define a Platform and Niche Wisely
In conditions of fierce and intense competition, the choice of a platform and niche is one of the most important points for further qualitative promotion. Despite the fact that you can meet travel influencers on different sites, you may notice that they are all different.
Why is this happening? The fact is that modern websites are segmented. Instagram Facebook, for example, is especially loved by teenagers and children, while YouTube, Instagram, or Facebook attract a more adult audience. Accordingly, you need to determine in advance which viewers will become your target audience. Keep in mind that your further advancement and the chosen tactics depend on this.
It’s the same with niches. You can occupy a niche of travel challenges, or you can spread information about comfortable travel with young children. Keep in mind that the ideal formula is a complete drawing of your niche with the chosen platform.
With this data, it will be much easier for you to make an approximate portrait of your audience, and this will help you use tactics aimed at a certain age group of people. Once you make a final decision, keep moving on.
- Leverage Collaborations
Whatever platform and niche you choose, collaborations remain one of the most effective promotion tactics currently known. There are many influencers, and it’s no secret, but this information can be treated in different ways. You may be thinking: why would anyone want my content if there’s a lot of it? But you can also look at the situation from the other side: there are a lot of influencers, and this means that you can rally with them for your own benefit.
This is beneficial for both sides, but especially for those who have just started their journey. No costs and no losses – all you need is to find a like-minded person and team up with them to create joint content.
Why is this method so effective? The whole secret is that people trust people. That is, if another travel blogger tells you about your account (or channel, if you are on YT), there is a high probability that his subscribers will be interested in you. Compared, for example, with targeted advertising, it is not only cheaper (often free), but also more reliable.
However, there are some pitfalls. If your page is empty and doesn’t have subs, not every influencer agrees to cooperate with you for free. In this case, you’ll have to offer more favorable conditions for the blogger, but remember that all the work (and costs) pay off pretty quickly if you use the collaboration tactics wisely.
- Use Third-Party Services
Starting from scratch is much more difficult than having a certain base that helps you move on. But where can you get this very “base” without having subscribers, likes and views? Everything is much simpler than it might seem at first glance.
This is not openly talked about, but many influencers, even now popular, sooner or later use additional incentives to help their accounts grow. This is necessary to create a snowball effect. Following the first interactions, others are drawn – and so bloggers create a stir around their pages and significantly improve statistics.
It is important that the algorithms start “working for you” – the more user interest in your travel account, the better. And, most importantly, you can get these initial incentives that will launch the process of organic promotion.
Buying any incentives from a trusted company is safe, fast and cheap. Plus, it doesn’t require your active participation, which means you can spend this time creating content and interacting with fans. Try adding this to your strategy. Good luck!
