When choosing a bank, it can be difficult to determine which one will treat you as more than just an account number. Sterling Bank, a Missouri-chartered community bank, has recently opened on the Country Club Plaza. Sterling offers friendly service and a personal relationship with their customers—something that can be hard to find at bigger national banks.
“We really get to know our customers and their businesses,” says Shannon McCoy, president of the new Sterling Bank location on the Plaza. “It’s the culture we’ve created inside the bank, and we like to push that out to our customers and clients. It’s about building and cultivating the relationship.”
With locations already in the St. Louis area, southeast Missouri, and St. Charles, Illinois, the expansion to Kansas City made sense for the community bank. “We have a customer base here and we were looking to grow,” says McCoy.
A location on Country Club Plaza, the city’s most-prized real estate, is a perfect fit for Sterling, which has locations in the upscale St. Louis suburbs of Clayton and Chesterfield and the leafy Chicagoland city of St. Charles.
“We believe we found the most prominent corner in Kansas City,” McCoy says. “The Country Club Plaza is Kansas City’s gem. We are very excited to be here and look forward to growing our location.”
Sterling offers a number of banking options including checking and savings accounts, personal and business loans, money market accounts, cash management and credit card processing. Sterling also has robust online banking options. “We are a community bank, but we offer big bank services and our mobile banking app is top of the line,” McCoy says. “We really pride ourselves on our knowledge of our products and making sure we find the right fit for our customer.”
One of the bank’s most popular features is their refund of customer ATM fees: “Given that you won’t see a Sterling Bank in every city or every town, we do offer free ATMs anytime, anywhere, meaning we refund the ATM fee you normally are charged for using another bank’s ATM.”
Sterling definitely has many options for customers, but it is the culture of the bank that makes it so exceptional. “Sterling really invests in its people, its customers, and its locations,” McCoy says. “We believe it is all about having the right people and giving them a healthy place to thrive in. Our team of customer service professionals are what we attribute much of our success to. They help create our positive culture.”
“In these uncertain times, you will see some banks are completely closing or certain branches are closing,” McCoy says. “But we want people to know that we’re here. We are here to stay in Kansas City. We truly believe in that relationship and serving customers.”