Kansas City neon studio Element Ten specializes in crafting custom signs and restoring vintage ones. Founded in 2022, the small, family-owned and -operated company was born out of a desire to carry on a family tradition of working with neon. They have worked on everything from the exterior sign at Midtown Italian restaurant Ragazza to the wavy bar lights at Sagebrush in Rosedale.
Now, they’re bringing their expertise into the fashion world with a wearable statement piece: the sweetheart neon bag.
Playful, maximalist accessories are dominating spring 2025 fashion trends, and Element Ten’s latest eccentric design fits the bill. The compact, structured purse is outlined by a hand-bent, heart-shaped glass neon tube that glows in five vibrant hues: red, pink, yellow, lime green and black with green accents.
While the fragile glass is not conducive for everyday wear, the sweetheart neon bag is striking for a special occasion—and doubles as an eye-catching decorative piece displayed at home.
“We want to show people what’s possible with neon,” says designer Olivia Shelton. “It’s a medium unlike anything else.” Check out Element Ten’s designs at @element.ten on Instagram.
