When Cameron Niederhauser, owner of KC menswear store Guevel, first started selling denim, he quickly learned how fast trends shift.
“The question I got pretty regularly was ‘what’s the slimmest fit you have?,’” Niederhauser says. Before long, that question gave way to the next fad.
Today, Niederhauser is largely uninterested in chasing trends. Midwestern in nature, Guevel is built around the idea that well-made, practical staples never go out of style, and it primarily stocks American heritage and workwear items. Racks of wool sweaters, thick flannels and stacks of starched, raw denim jeans line the Westside shop.
Although Guevel opened nearly eight years ago, the business launched its own in-house collection in 2022. Like the boutique at large, denim is the focus of the house brand. “It was born out of a desire to add our own creativity into our assortment and fill some gaps in the things we carried—things we wanted to see,” Niederhauser says.
Both featuring a medium rise and a comfortable thigh, Guevel’s denim line includes two fits. The Bodie is a slimmer cut, while the Richard—what Niederhauser wears the most—is a straight leg silhouette akin to Levi’s 501s. “It looked pretty classic in 1975, and it still looks pretty classic in 2026,” Niederhauser says of the 501-style fit.
Manufactured in Los Angeles, the jeans are crafted with Japanese selvedge denim and deadstock material from the American-made Cone Mills.
Looking ahead, Guevel has additional pieces for its in-house collection in the works, including a larger release planned for fall 2026. “We have beautiful brands from all across the world, but we’re excited to continue to amp up our own in-house line,” Niederhauser says.
Shop Guevel’s collection in person (919 W. 17 St., KCMO) or online at guevel.co.
