Designers, artists and trendsetters wait expectantly for Pantone to release their Color of the Year every December. The color is more than just trendy—it often reflects a greater message of the hopes for the upcoming year.
Last year, the Pantone color of the year was Very Peri, a soothing shade of periwinkle that embraced the strangeness and cautious optimism of the post-pandemic world.
Pantone’s Color of the Year for 2023 is Viva Magenta 18-1750, which was revealed at Art Basel Miami. At the launch, Pantone described the color as vibrating with vim and vigor. “Viva Magenta is brave and fearless and a pulsating color whose exuberance promotes a joyous and optimistic celebration.”
The color of the year choice wasn’t a surprise to those who had been watching spring 2023 runways, with the bold magenta featured in many men’s and women’s ready-to-wear spring fashion shows for big-name designers like Gucci and Dior.
Many fashion media outlets like Vogue have been quick to point out that this rich hue is a mix of two signature Valentino colors—deep bright red and hot pink—with Viva Magenta falling between fuchsia and poppy shades. It fits neatly with another trend of the moment, Barbiecore.
Bring a fearless energy into spring 2023 by incorporating Viva Magenta into your look.
Valentino Rockstud Caftan Pouch $790 or This Crossbody studded bag $1850
Gucci wool bouclé jacquard dress $2,300
Kitchen Aid Mixer $549
Gucci small shoulder bag $5,500
Coach cashmere muffler scarf $225
Pantone sneakers $110
Gucci lipstick $44
Saks Fifth Ave Gown $256 or Mini skirt $348
Vint & York glasses $249