Viva Magenta is Pantone’s color of the year

Photography by Samantha Levi.

Designers, artists and trendsetters wait expectantly for Pantone to release their Color of the Year every December. The color is more than just trendy—it often reflects a greater message of the hopes for the upcoming year.

Last year, the Pantone color of the year was Very Peri, a soothing shade of periwinkle that embraced the strangeness and cautious optimism of the post-pandemic world. 

Pantone’s Color of the Year for 2023 is Viva Magenta 18-1750, which was revealed at Art Basel Miami. At the launch, Pantone described the color as vibrating with vim and vigor. “Viva Magenta is brave and fearless and a pulsating color whose exuberance promotes a joyous and optimistic celebration.”

The color of the year choice wasn’t a surprise to those who had been watching spring 2023 runways, with the bold magenta featured in many men’s and women’s ready-to-wear spring fashion shows for big-name designers like Gucci and Dior.

Many fashion media outlets like Vogue have been quick to point out that this rich hue is a mix of two signature Valentino colors—deep bright red and hot pink—with Viva Magenta falling between fuchsia and poppy shades. It fits neatly with another trend of the moment, Barbiecore.

Bring a fearless energy into spring 2023 by incorporating Viva Magenta into your look.

Valentino Rockstud Caftan Pouch $790 or This Crossbody studded bag $1850

Gucci wool bouclé jacquard dress $2,300 

Kitchen Aid Mixer $549

Gucci small shoulder bag $5,500

Coach cashmere muffler scarf $225

Pantone sneakers $110

Gucci lipstick $44

Saks Fifth Ave Gown $256 or Mini skirt $348

Vint & York glasses $249

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