A home sale is much more than a “For Sale” sign in the yard. It’s about creating the greatest opportunity for success by putting your property in front of as many qualified buyers as possible.
Today’s buyers search for homes in countless ways. Some start online, scrolling through real estate websites and apps. Many rely on a REALTOR® who knows the market and can help them find the right property. No matter where the search begins, the Multiple Listing Service (MLS) is the connection point that brings buyers, sellers, and real estate professionals together.
When your home is listed in Heartland MLS®, it is shared with more than 12,000 local REALTORS® and a nationwide network of more than 1.4 million REALTORS® who are actively helping their clients find homes. Your listing will also appear across many of the most popular home search websites buyers use every day, including Realtor.com, Zillow, Homes.com, and hundreds of brokerage websites.
That kind of exposure matters. The first days a home is on the market can create some of the strongest buyer interest. By listing in the MLS from day one, your home has the opportunity to be seen by more buyers, generate more interest, and attract more potential offers.
Could a Private Listing Limit Your Reach?
Some homeowners are approached with the idea of selling privately or keeping their listing “off-market” to create exclusivity. While there may be specific circumstances where a private sale makes sense, those who use Private Listing Networks or Private Listings sell on average for $30,000 less than those who list in the MLS. PLNs or Private Listings also fail 88% of the time, leaving sellers to then use the MLS to market their property publicly. By listing in the MLS on day one, sellers gain more visibility and more opportunities to close with the best deal right from the start.
Selling a home is one of the biggest financial decisions many people make. Choosing a marketing strategy that maximizes exposure can help ensure you are not leaving potential buyers or potential offers behind.
Before putting your home on the market, talk with your REALTOR® about their strategy for promoting your property and whether your home will be listed in the MLS from the start. A strong marketing plan begins with making sure your home can be discovered by the people most likely to buy it.
Because when more buyers see your home, you create more opportunities to sell.
Learn more at HeartlandMLS.com/SOLD
