The color of the season might look familiar: that deep, rich shade of your favorite red-grape holiday wine. After last year’s Barbiecore wave ebbed into a cherry-red movement, this winter is all about embracing the bold, elegant spirit of full-bodied reds.
Gucci’s creative director, Sabato De Sarno, turned heads at Milan Fashion Week with the debut of Gucci Rosso, a fresh, deep red that puts a modern twist on classic burgundy. Think more oxblood—a deep red hue with a warm, cinnamon-like undertone that feels both refined and approachable. The Bordeaux shade is everywhere this season, from home decor to fashion, adding richness and sophistication to every space and outfit. If you needed any more convincing to embrace this luxe, timeless color, maroon has long been associated with power and prestige. In ancient Rome, it was worn by military leaders to symbolize strength. In the Middle Ages, it was reserved for royalty.
Merlot’s jewel-like tones are perfect for layering over neutrals, adding depth without overwhelming your look. Whether you’re slipping into a Bordeaux-hued dress for your company holiday party or pairing an oxblood jacket with your favorite jeans to scope out the Plaza lights, these rich reds elevate any outfit. Pour yourself a glass!
