For better or for worse, the biggest trendsetter today is TikTok, as Gen Zers recycle and reimagine vintage trends with a contemporary eye.
The newest aesthetic for summer is no different. Commonly referred to as “coastal cowgirl,” this trend reimagines old classic western wear and beachy boho design with a playful flair. This summer’s trend is the “cool girl” version of last summer’s “coastal grandmother” trend, which focused on a more preppy look with items like oversized sun hats and polo shirts.
The coastal cowgirl trend meshes the rugged, vintage aspects of the cowboy aesthetic, like leather boots and hats, with the relaxed, easy-breezy coastal feel of pastel knits and oversized button-downs.
Instead of classic masculine cowboy hats, folks are adding pops of unexpected color and textures. Classic leather cowboy boots are a must, with unique vintage or brightly colored boots being a hot-ticket item.
This style is a more feminine reimagination, urging folks to mix contrasting textures like crochet and leather for a new spin on the classic look. The trend borrows from classic festival fashion, meaning it works well for almost any summer occasion.