America’s soccer capital (ahem, Kansas City) is getting its own World Cup clothing line.
U.S. Soccer has launched an 11-city collaboration with streetwear brands across all host markets to celebrate the 2026 World Cup, and Kansas City’s contribution is courtesy of Charlie Hustle.
“I think part of it is: How do we invite everybody into the party?” says Maribeth Towers, Vice President of Consumer Products at U.S. Soccer. “We are one big soccer community here.”
The USSF 11×11 initiative, which is more than two years in the making, pairs each host city with a hyper-local brand to represent soccer culture through a local lens. For Kansas City, Charlie Hustle was a natural fit.
“They’re already a big soccer brand,” Alyssa Chargar, U.S. Soccer’s Senior Director of Licensing, says. “They had the relationships with Sporting Kansas City and the Kansas City Current, and we felt because of their strong ties to the soccer space, it made sense.”
The goal, she says, was consistency across cities while still giving each brand creative freedom. Beyond apparel, the collab shows a shift in how soccer is experienced in the U.S. “If we can create great product that looks good, that’s our way to get new fans,” Chargar says. “You have a fan wearing U.S. Soccer product and they’re essentially a walking billboard.”
The collection launches June 8 as part of a three-day national rollout leading up to the first World Cup matches in the U.S. The timing lines up perfectly for Charlie Hustle, who just opened an Oak Park Mall storefront. They’ll be hosting a party to celebrate the grand opening and apparel launch on June 10 from 5-7 pm at the new store (11149 W. 95th St., Overland Park. On the first floor across from Dillard’s.)
